A Branding & Graphic Design Studio in Salford, Manchester
Designing brands that mean business
We're a branding and graphic design studio that creates dynamic identities to captivate and connect. From web design to brand strategy and animation, we bring brands to life with clarity and consistency, crafting bold, memorable experiences.
Effective branding
Discover the key elements behind effective branding and how it can help your business stand out, build trust, and connect with your audience.
Brand design
Brand design is the process of creating a unique visual identity that reflects a brand's values, personality, and message. It combines elements like logos, colors, typography, and imagery to craft a cohesive and memorable experience that resonates with audiences.
Brand strategy
Brand strategy is a long-term plan for developing a successful brand. It defines the brand's purpose, values, target audience, and market positioning, guiding all marketing and communication efforts to build a strong, consistent identity that drives growth and loyalty.
Brand guidelines
Brand guidelines are a set of rules that define how a brand's visual and messaging elements should be used. They ensure consistency across all platforms and materials, covering aspects like logo usage, color schemes, typography, tone of voice, and imagery to maintain a cohesive brand identity.
Brand tone of voice
Brand tone of voice is the distinct style and personality in which a brand communicates with its audience. It defines the language, attitude, and emotional tone used in all messaging, ensuring consistency and helping the brand connect authentically with its target audience.
Brand implementation
Brand implementation is the process of applying a brand's identity, strategy, and guidelines across all touchpoints. It ensures that the visual elements, messaging, and tone are consistently executed across marketing materials, products, websites, and customer interactions, bringing the brand to life in every aspect of the business.
Brand repositioning
Brand repositioning is the process of changing the way a brand is perceived in the market. It involves adjusting the brand's messaging, values, or target audience to better align with current market trends, customer needs, or business goals, often to differentiate from competitors or revitalize the brand.
The role of animation and audio in branding
Animation brings your brand to life by transforming ideas into dynamic, attention-grabbing visuals that communicate your message with impact. Whether it's explainer videos, social content, or interactive experiences, animation adds depth to your storytelling, builds emotional connections, and makes your brand truly unforgettable.
Frequently asked branding questions
What is branding and why does it matter?
At SRM Creative, we see branding as the heart of how your business is perceived. It's more than just a logo — it's your tone of voice, visuals, personality, and the feeling people get when they engage with your brand.
How is branding different from a logo?
A logo is just one piece of the puzzle. Branding includes everything from colour palettes and typography to messaging and brand positioning — all working together to create a clear, consistent identity.
What do your branding packages include?
We offer end-to-end branding support — from discovery and strategy workshops to logo design, visual identity systems, brand guidelines, and implementation across digital and print.
Do I need a brand strategy first?
Yes. A strong visual identity starts with clarity. We work with you to define your brand's purpose, positioning, and personality before moving into design — so everything we create has meaning behind it.